||If you don't want to miss TBCon again this year, click
for tips on how to convince your boss that you need to go to
TBCon next year.
Download presentations from TBCon 2004
are from Robin McDermott
Download presentations from TBCon 2003
are from Peter Jackson and Robin McDermott
Download presentations from TBCon 2002
are from Peter Jackson, Robin McDermott and John Hall
TBCon: Tough to Sell to the Boss?
Try this approach!
TBCon is a lot of fun and for that reason, you just don't want to
miss it. But, "fun" is probably not the reason your company is
going to pay for you to go to the conference. You need to be
able to cost justify the expense and show that there will be an ROI
for the investment in the conference. But, how do you do that?
What does it cost and what's the return?
sake of an illustration of how to easily cost-justify, let's say
that you end up spending $1,500 on the conference and your fully
loaded hourly cost (that's your salary plus benefits, employer
taxes, etc) is $40 an hour. Now, let's say that your company
isn't going to invest in anything that doesn't generate a 2:1
payback in one year. That means that you need to be able to
save 75 hours of development time in one year as a result of what
you have learned at the conference. Is this really possible
with a conference?
Just some of the tangible benefits
you really get a tangible, measurable payback from a conference.
Based on most conferences I have attended, I would have to say no.
Sure, I come back with some interesting ideas and perspectives, but
rarely do I return with tools and techniques that I can apply
immediately to get instant results. TBCon is different.
At the conference you will:
other developers who can help you solve real problems that you could
spend hours tackling on your own. You can even bring problems
with you and get immediate assistance at the help desk.
access to coding tips and tricks that will save you time in
development, testing, and rework. Presenters are extremely
generous with their presentation materials and attendees get access
to all presentations including sample ToolBook programs.
how other developers overcome some of the "challenges" that we all
encounter with ToolBook. You will have a chance to meet and
talk to the leading ToolBook developers in the world - really, they
come from my country, Australia, Brazil, Germany, to name just a
Reduced development time, less testing, better field performance
will get great ideas to bring back to work in every session.
One example would be the
Pre-Conference Workshop that Robin McDermott and I will be
presenting: Rapid and Robust Development Through Good
Development Practices for Native and DHTML ToolBook Projects.
Robin's company consults and develops training focused on quality
and productivity improvement techniques and with my assistance has
integrated many of the techniques they teach into their ToolBook
development process. As a result, in the past year and a half,
Robin's company, Resource Engineering, has reduced development time
to a tenth of what it used to be with a 75% reduction in rework, and
programs that are much more robust with substantially improved
stability (which means less tech support). (BTW - Resource
Engineering deploys their programs natively and in dhtml - using one
set of books for both purposes:-)
Who will benefit?
are an advanced developer, chances are you probably already have a
solid development process incorporating many of these techniques.
But, if find yourself doing a lot of rework, spending a lot of time
managing ToolBook and accompanying media files, are frustrated with
the performance and functionality of your ToolBook projects, and
want to slash your development time, you will be able to do that
after spending the four hours with us in our workshop. For
more information on what we will cover in the workshops along with
descriptions of the other sessions that Robin and I will be
presenting, click here.
have examples of tangible benefits you have gotten from attending
past TBCon's? If so,
let me know and I will add them to this list. It just
might help someone else make their case to their boss :-)
are some comments* from past TBCon attendees. You can find
more comments on the
- In three days, I got a year's worth of knowledge
- The best conference I have been to in over 20 years!
- Conference exceeds the scale!
- Very well put together - quite impressed overall. Very applicable to
- You guys are awesome! Great content, very well organized.
- Outstanding. Same high quality as last year!
- Superb! Lots of content for me--an inexperienced developer.
- Excellent - most well run, informative conference I've attended.
*Comments are from the
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